In the first half of 2009 online advertising expenditures overtook TV advertising to become the single biggest advertising medium in the UK according to the Internet Advertising Bureau.
Online Display Advertising is the closest thing to old-fashioned advertising in magazines, billboards or TV. The advertiser rents space on certain websites which are related to your target audience and puts a creative ad in that space. Visitors to those websites then click on your ads and land on your website or on a specially crafted landing page.
Whether your objective is brand awareness, driving traffic to your website or launching a new product, online advertising will allow you to deliver your message. It can fit perfectly with your marketing campaign, whether online or offline.
Display advertising is very flexible. Your advertisement can be in the form of a banner at the top of a page, a skyscraper on the side or take any other shape. It can also contain the creative artwork of your choice, moving images or sound. We will place your ads on websites that are relevant to your business or your target audience so that you can reach efficiently potential customers.
The results are immediate and very measurable. We can examine in real time how many clicks your ad has generated and from what website/network. We can also track users’ behavior once they land on your website. This all means that it is easy to assess the effectiveness of a campaign or ad variation in order to improve it or fine-tune it and therefore maximizing your return on investment.